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  • Writer's pictureVipul Rajput

What is Keyword Research ?

Are you looking to stay on the cutting edge of the latest trends in keyword research? Keyword research is a critical part of any successful online marketing strategy, and it can help you to connect with your target audience and drive more traffic to your website. In this article, we will explore what keyword research is, and how you can keep up with the latest trends in this ever-changing landscape.

What is keyword Research ?
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What is Keyword Research?

Keyword research is the process of finding and analyzing words and phrases people use to search for information online. It is used to identify what topics and keywords would be beneficial to target in order to increase website traffic and visibility. Keyword research is also used to understand user intent and to create content that is more likely to rank well in search engines.

The Benefits of Keyword Research

Keyword research can be beneficial to both businesses and individuals. Companies can use keyword research to gain insights into their customers and competitors and to identify new opportunities to target in their marketing campaigns. Individuals can use keyword research to optimize their content for search engine optimization (SEO) and to ensure that their content is reaching its intended audience.

Types of Keywords

There are several types of keywords that can be used in keyword research

Long-Tail Keywords:

Long-tail keywords are phrases that are more specific and contain more than two words. These types of keywords are often used by businesses to target more qualified leads, such as “women’s running shoes size 9” or “running shoe store near me”. Long-tail keywords are usually less competitive, which means that businesses have a better chance of ranking for them. However, they typically generate less traffic overall.

Short-Tail Keywords:

Short-tail keywords are single words or two-word phrases that are more general in nature. These types of keywords are usually more competitive, but they also generate much more traffic. Some Examples of short-tail keywords include “Kerala tour”, and “tour agency”,

Exact Match Keywords:

Exact match keywords are phrases that exactly match the words or phrases that someone types into a search engine. These keywords are very specific and, as such, they can be very effective in targeting qualified leads. For example, an exact match keyword for “running shoes” would be “running shoes”.

Broad Match Keywords:

Broad match keywords are phrases that are more general in nature and can contain synonyms or related words. These types of keywords are usually more competitive, but they generate more traffic overall. Examples of broad match keywords include “running trainers”, “sneakers”, and “athletic shoes”.

How to Find the Right Keywords?

Finding the right keywords for your business can be a challenge, but there are some tools and techniques that can help. One of the most popular tools is Google Keyword Planner, which allows you to search for keywords and see how many people are searching for them. You can also use tools like Moz Keyword Explorer and SEMrush to help you find related keywords and get an idea of their search volume. Additionally, you can use keyword research to identify topics related to your business and create content around those topics to help improve your website’s visibility in search engine results.

Tools for Keyword Research

There are several tools available to help with keyword research, such as Google Keyword Planner, Semrush, and Ahrefs. All of these tools provide valuable insights into search trends, related keywords, and other useful information. Additionally, they can help you to identify potential opportunities to target in your campaigns.

How to Use Keywords Effectively?

Once you’ve identified the right keywords for your business, the next step is to use them effectively. This includes using them in titles, headings, and meta descriptions, as well as in the content of your website. Additionally, you should focus on using them naturally, as search engine algorithms are designed to identify keyword stuffing. Finally, you should also keep track of your keywords and monitor their performance over time to ensure that you’re getting the most out of your efforts.


Understanding the different types of keywords and how to use them effectively can be a powerful tool for any business. From long-tail to short-tail and from exact match to broad match, the different types of keywords can help you target qualified leads and improve your visibility in search engine results. With the right research and strategy, you can unlock the power of keywords and take your business to the next level.

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